Earn your keep: the Age of the Emancipated Audience
Katie is Managing Partner Marketing Communications at WeAreFearless, an integrated creative agency specialising in sports, music and entertainment agency. Having spent most of her career client-side working the international motorsport industry, Katie has held global roles at BMW MINI, Volkswagen and BP Castrol.
Katie joined WeAreFearless after spending 2016 leading the marketing (PR / digital / brand / partnerships) for the British Council’s global anniversary campaign celebrating 400 years of Shakespeare which spanned 200 countries and earning an organic social reach of 2.3 billion (in one weekend!)
An advocate of partnerships and talent (used the right way), Katie is proud to be a Board Director of the European Sponsorship Association. She’s also a WACL future leader and passionate believer in the power of integrated marketing that puts audience and sharability at the heart of the strategy behind any campaign.